4 hours/week on manual reports
Exporting CSVs, copying to Sheets, rebuilding charts every Monday morning.
Built for marketing teams already running campaigns in Airtable
Turn your Airtable campaigns into real marketing dashboards
Stop exporting to Google Sheets. AirMetrics calculates CAC, ROAS, CPL, and conversion rates directly inside Airtable — no integrations, no BI tools.
See how it works ↓Sound familiar?
Airtable dashboards can't do math
You can sum a column, but try dividing total spend by total leads. Interface Designer just... can't.
HubSpot costs $800+/month
You don't need a full marketing suite. You need your Airtable data to actually show you what's working.
Marketing KPIs, calculated and visualized — inside Airtable
Auto-calculated KPIs
CAC, CPL, ROAS, CPA, conversion rates. No formulas, no exports.
Visual dashboards
Bar charts, line charts, donuts. Built with Recharts, rendered natively in the extension panel.
Period comparison
MoM, QoQ, YoY. See trends without spreadsheet gymnastics.
Conversion funnels
Configurable stages. Visualize where leads drop off.
Threshold alerts
Get notified when a KPI crosses your defined limit.
PDF export
One-click professional reports for stakeholders. No screenshots needed.
From install to insights in under 10 minutes
Step 1
Install
Add AirMetrics from the Airtable extensions panel. No signup, no API keys.
Step 2
Map your fields
Tell the wizard which fields are your spend, leads, revenue, and channels.
Step 3
See your dashboard
KPIs calculated instantly. Charts rendered. Export to PDF when the CEO asks.
Why not just use...?
| Feature | AirMetrics | Google Sheets | HubSpot | Databox |
|---|---|---|---|---|
| Lives inside Airtable | ✅ | ❌ | ❌ | ❌ |
| Auto-calculated marketing KPIs | ✅ | ❌ Manual | ✅ | ⚠️ Partial |
| No data export needed | ✅ | ❌ | ❌ | ❌ |
| Price | Free / $9.99/mo | Free but manual | $800+/mo | $47+/mo |
| Setup time | <10 min | Hours | Days | Hours |
Start free. Upgrade when you're ready.
Free
$0
- 1 dashboard
- 3 KPIs
- Last 30 days
- No export
Pro
$4.99/month per base
- Unlimited dashboards
- All KPIs
- Full history
- PDF export + alerts
Questions?
Does it work with my existing Airtable base?
Yes. AirMetrics reads your existing tables. No migration, no new structure needed.
What Airtable plan do I need?
Any paid Airtable plan (Team, Business, or Enterprise). Extensions aren't available on the Free plan.
Is my data safe?
AirMetrics runs entirely inside Airtable's extension sandbox. Your data never leaves Airtable. We don't store, process, or transmit any of your data.
Can I use it for multiple clients?
Yes. Each base gets its own dashboard. Agency plan coming soon for teams managing 10+ bases.
What KPIs does it calculate?
CAC, CPL, CPA, ROAS, LTV, conversion rates per campaign, per channel, and per time period.
What if I need a feature that's missing?
We're in active development. Join the beta and tell us what you need — early feedback shapes the roadmap.
Stop exporting. Start knowing.
Join the beta and get your marketing KPIs inside Airtable — where your data already lives.
Free to install. No credit card required.